Proposing to Win

You may know that your company offers top quality products, services, solutions, great value and, and a superior client experience. But if your business proposals don’t reflect those strengths, you’re going to lose a great deal of potential business – and profits. Your proposals must be much more than a description of “what we do.” You’re asking your potential client not only to pay you a significant amount of money, but also to invest time, trust, and loyalty. You’ve got to give them valid reasons to choose you. In today’s highly competitive environment, proposals are too important to be left to chance. The opportunity costs are too great to risk creating and submitting the kind of uninspiring, lackluster, and nonresponsive proposals that too often flood the marketplace.

Your company’s proficiency is a given – but so is that of your rivals; you’ve got to create competitive advantage on the front end. You’ll find your edge dramatically increased when you complete the Proposing to Win program.

Proposing to Win workshop Instructs a meticulously planned, systematic approach to proposal writing that positively differentiates you from your competitors. Persons completing this workshop will be able to write proposals that demonstrate a clear understanding of how to communicate information to a diverse audience. Winning Proposals offers a process, tools, skills, and knowledge to improve your ability to communicate the right information to the right people the right way, and that represents a major differentiation in today’s marketplace.

Proposing to Win presents a powerful step-by-step process for determining and organizing compelling content, developing themes and visuals for assimilating information, and creating engaging documents that that prove your ability to satisfy your client’s needs.

Participants Completing This Program Will Learn How To:

  • Create proposals that are both compliant (they respond to customer requests) and responsive (they address customers’ broader needs, key issues, values, and goals).
  • Build repeatable processes – without ever resorting to “boilerplate” proposals.
  • Gain competitive advantage by making even the most technical proposals more compelling and reader friendly.
  • Establish credibility in terms of experience, technology, people, and approach.
  • Negotiate terms and prices in a way that highlight value – especially when your firm is not the low-price provider.
  • Create executive summaries that clearly and dynamically state the business case to the client’s senior officials.
  • Create preference for your firm through strong relationships and winning behaviors.